DUALITY: A FLUX PARADOX — EXHIBITION (RECAP)

On Saturday, 30th November 2019, it was a date to remember and very much historical for us. It marks our second campaign and product launching exhibition entitled, Duality Exhibition – A Flux Paradox. Light rain poured down our exhibition venue at GU – Gudang Utara No.40B, the clock ticks around 4 pm in the afternoon, and the gate was open for friends and family that already gathered around the venue to come in. Followed around 6.30 pm is officially open for the public.

After months of the creative process from rough sketches, conceptualization, and brainstorming, finally we able to realize it in the form of concept story and as a product itself. The exhibition showcased art installations regarding the Duality campaign, alongside with it, beats were played by MMS and Egga, giving an extra atmospheric vibe inside the venue.

There are a total of 4 installations that is available for visitors to see and interact with. The first installation was an infographic on the Duality general ideas and concept from Phase I – Phase III. The second one will be the product display consisting of Umbra, Manic, and Celtic products inside a reflective neon box. The third installations is a magic mirror for visitors to experience the Flux Paradox moment. Finally, the campaign video projected as visuals.

It was a packed and warm night inside the venue, a melting pot of friends, family, and public attendance all enjoying the exhibition installations, even babies enjoyed dancing in the dancefloor! Roti RW also provided their signature toast as the main bites to fill everyone’s tummies.

In the middle of MMS set Fahmi Faisal as Hi Jack Sandals representative steps in front of the crowd and gave a short speech regarding the exhibition and called out the Hi Jack Sandals team as the people behind it. All the lovely guests clapped and cheered, filling the exhibition venue.

Around 8:30 pm, Egga took over the set and started playing his tunes. People still enjoying the vibes, some of them were dancing, and others still having a warm convo with each other. The exhibition lasted until 10 pm, it was a fun and well-remembered night for all of us. We would like to thank and give our highest appreciation to family and friends that came. Much love, Hi Jack Sandals.

Plus we have a special guest from The Corator that came to the exhibition. It’s a pleasure for us to showcase and explain our exhibition to The Corator representatives. Here are some of our favorite pics from the exhibition, the warm and positive vibes all-around!