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Category Archives: Beyond the Screen

A process on how we make the video in every campaign

THE ONLY WAY OUT IS THROUGH

THE ONLY WAY OUT IS THROUGH   by Muhammad Azka Muharam Photo by Ovan Mustofa & Reza Zulmi Yustisia April 06, 2021 Alto has become our iconic product since 2017. The distinguished silhouette has been our classical piece, our Moonlight Sonata, a living witness of our journey in creating sandals. This year, we decided to […]

BEYOND THE SCREEN: DUALITY PHASE III – ACCEPTANCE

BEYOND THE SCREEN: DUALITY PHASE III – ACCEPTANCE   Text By Ulfah Agnasti Photo by Ovan Mustofa January 14, 2021 It’s been a few months since our latest project Duality Phase III came out. What ends up as an authentic project often has a much different story if we take a step back behind the scenes. […]

BEYOND THE SCREEN: ENIGMA (PRIVATE VIEWING)

BEYOND THE SCREEN: ENIGMA (PRIVATE VIEWING)   Text ByUlfah Agnasti Photo by Hi Jack Sandals November 05, 2020 There are so many ways to collect observations and insights. One of them is a collaboration. At the end of this year, we did one with House Of Jealouxy. On 20 November 2020, we held a private […]

DUALITY PHASE III: ACCEPTANCE

DUALITY PHASE III: ACCEPTANCE   By Rachma Utami Pratiwi Photo by Ovan Mustofa, Farah Shafia September 24, 2020 It’s a state of being dual, if there are two sides of a coin, metaphorically speaking, there’s a duality. Like looking at yourself in the mirror, you see someone or something in it but you’re not quite sure if […]