What Makes Campbell Very Special

Campbell is now in its fourth iteration. The soft yet comfy sliders have been a favorite among the crowd in our early days. Still maintaining the same classic two-strap silhouette gives a nod to the past while enhancing the new Campbell with better fitments and technologies. The all-new Pennant buckle and Lugger outsole provide a fresh iteration for this iconic piece.

The Silhouette

 

The Familiar & Easy Silhouette takes inspiration from the classic Campbell design—a form that has stood the test of time thanks to its simple, functional appeal. While the pattern remains unchanged to preserve its iconic shape, every detail has been thoughtfully enhanced: the fitting is improved, the length adjusted, and the outsole pattern refined to provide better comfort, thanks to a newly developed shoe last. Though it looks the same, the silhouette has been fully updated from the inside out. Material-wise, it uses synthetic leather, opening up possibilities to explore new colors and textures. There’s also room for creative experimentation on the upper, offering a fresh take on a well-loved staple.

The New Sole

 

The all-new Signature Lugger Sole is a fresh take on functionality and form, drawing strong inspiration from the world of sailing and nautical engineering. Its design echoes the skeletal blueprints of ship components—structured, sturdy, and built to conquer. This naval-inspired sole doesn’t just carry visual weight; it’s made from a newly developed material that’s significantly lighter and offers greater durability, reducing the risk of cracking or breaking over time. Designed for daily wear, it’s built to last up to three years under urban conditions, especially on asphalt terrain. A subtle placement of the Hijack logogram reinforces its identity, making the sole not only practical but unmistakably signature.

The New Buckle

 

The all-new Pennant Buckle introduces a bold evolution in Hijack’s design language, starting from creating a new logogram—a pennant flag—that now takes the form of a distinctive buckle. Originally developed for the Campbell, this long, standout shape secures the fit and establishes a fresh visual identity for Hijack. Though the design came together in just five minutes, the journey from concept to finished buckle required extensive development, especially in plastic molding—a process that’s even more costly than metal. This signature buckle marks the beginning of a new design direction, with plans to expand its use across future collections.

Campbell is now in its fourth iteration. The soft yet comfy sliders have been a favorite among the crowd in our early days. Still maintaining the same classic two-strap silhouette gives a nod to the past while enhancing the new Campbell with better fitments and technologies. The all-new Pennant buckle and Lugger outsole provide a fresh iteration for this iconic piece.

The Silhouette

 

The Familiar & Easy Silhouette takes inspiration from the classic Campbell design—a form that has stood the test of time thanks to its simple, functional appeal. While the pattern remains unchanged to preserve its iconic shape, every detail has been thoughtfully enhanced: the fitting is improved, the length adjusted, and the outsole pattern refined to provide better comfort, thanks to a newly developed shoe last. Though it looks the same, the silhouette has been fully updated from the inside out. Material-wise, it uses synthetic leather, opening up possibilities to explore new colors and textures. There’s also room for creative experimentation on the upper, offering a fresh take on a well-loved staple.

The New Sole

 

The all-new Signature Lugger Sole is a fresh take on functionality and form, drawing strong inspiration from the world of sailing and nautical engineering. Its design echoes the skeletal blueprints of ship components—structured, sturdy, and built to conquer. This naval-inspired sole doesn’t just carry visual weight; it’s made from a newly developed material that’s significantly lighter and offers greater durability, reducing the risk of cracking or breaking over time. Designed for daily wear, it’s built to last up to three years under urban conditions, especially on asphalt terrain. A subtle placement of the Hijack logogram reinforces its identity, making the sole not only practical but unmistakably signature.

The New Buckle

 

The all-new Pennant Buckle introduces a bold evolution in Hijack’s design language, starting from creating a new logogram—a pennant flag—that now takes the form of a distinctive buckle. Originally developed for the Campbell, this long, standout shape secures the fit and establishes a fresh visual identity for Hijack. Though the design came together in just five minutes, the journey from concept to finished buckle required extensive development, especially in plastic molding—a process that’s even more costly than metal. This signature buckle marks the beginning of a new design direction, with plans to expand its use across future collections.

Campbell is now in its fourth iteration. The soft yet comfy sliders have been a favorite among the crowd in our early days. Still maintaining the same classic two-strap silhouette gives a nod to the past while enhancing the new Campbell with better fitments and technologies. The all-new Pennant buckle and Lugger outsole provide a fresh iteration for this iconic piece.

The Silhouette

 

The Familiar & Easy Silhouette takes inspiration from the classic Campbell design—a form that has stood the test of time thanks to its simple, functional appeal. While the pattern remains unchanged to preserve its iconic shape, every detail has been thoughtfully enhanced: the fitting is improved, the length adjusted, and the outsole pattern refined to provide better comfort, thanks to a newly developed shoe last. Though it looks the same, the silhouette has been fully updated from the inside out. Material-wise, it uses synthetic leather, opening up possibilities to explore new colors and textures. There’s also room for creative experimentation on the upper, offering a fresh take on a well-loved staple.

The New Sole

 

The all-new Signature Lugger Sole is a fresh take on functionality and form, drawing strong inspiration from the world of sailing and nautical engineering. Its design echoes the skeletal blueprints of ship components—structured, sturdy, and built to conquer. This naval-inspired sole doesn’t just carry visual weight; it’s made from a newly developed material that’s significantly lighter and offers greater durability, reducing the risk of cracking or breaking over time. Designed for daily wear, it’s built to last up to three years under urban conditions, especially on asphalt terrain. A subtle placement of the Hijack logogram reinforces its identity, making the sole not only practical but unmistakably signature.

The New Buckle

 

The all-new Pennant Buckle introduces a bold evolution in Hijack’s design language, starting from creating a new logogram—a pennant flag—that now takes the form of a distinctive buckle. Originally developed for the Campbell, this long, standout shape secures the fit and establishes a fresh visual identity for Hijack. Though the design came together in just five minutes, the journey from concept to finished buckle required extensive development, especially in plastic molding—a process that’s even more costly than metal. This signature buckle marks the beginning of a new design direction, with plans to expand its use across future collections.

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