
Text by Muhammad Azka Muharam
Photos by Achmad Syahid

Brainstorming process for the ‘campbell’ campaign
Shooting Days
Monday, 17 March 2025 – Nanakam Fresh Market – 10:00 AM – LLRE Martadinata St No.20A, Bandung City 40115





Nanakam Fresh Market became the first shoot location for the Bi Cicit scene, where she strolled stylishly through the mart with her Campbell. Our Ovan and Sahid are prepping all the visual gears from the Black Magic, the Sony Alpha, the lenses, and the lighting. At the same time, Mba Aca & Bella are prepping the perfect wardrobe. The shoot went well, and the following location will be at Adipati Kertabumi No. 15 to take the next Grandma & Grandson scene with Abhi.
AK-15 House – 14:00 PM – Adipati Kertabumi St No. 15, Bandung City 40115




Tuesday, 18 March 2025 – Theo’s Wife Lois – 09:00 – Jl. Progo No.23, Bandung


The next scene was a salon scene for Bella as the daughter. She was in her monthly hair treatment, capturing the zoned-out moment from her and addressing that her mind was into something else. After the hair treatment and taking a couple of shots, we moved on to the following location at Rumah Jagung in Cisaranten Kulon.
Anata Salon Arcamanik – 13:00 – Jl. Golf Timur 4 No.20, Bandung, 40293

The second day of shooting was planned for the mother and daughter scene of Bubu Keni & Bella. The morning shoot started at Theo’s Wife Lois, a lovely cafe on the streets of Progo. Here, we captured the mother scene lost in the conversation with her friends, who, indeed, were thinking of something else and got lost in the moment. Shoutout to all the lovely supporting casts! After the scene at TWL, we moved to the second spot at Anata Salon Arcamanik.
Rumah Jagung – 15:00 – Jl. Cisaranten Kulon III No. 24A, Bandung, 40293



Rumah Jagung was the last shooting location of the day—the scene of Mother (Bubukeni) & Daughter (Bella) cooking together in the kitchen. The day ends with an iftar together with all the crew. It was such a lovely day.
19 March 2025 – 13:00 – A Place In Between – Jl. Sadakeling Gg. Tanuwireja No.34/107, Bandung, 40262

It’s the third day of the shoot, and now special for Abhi’s scene working as a part-timer at A Place In Between, a coffee shop of our dear friend located inside alleyways. Satria, the owner, started making tutorials for Abhi on how to create APIB signature coffees. Initially timid, Abhi replicated it flawlessly as if he were the barista. The shoot continued until the afternoon, and we prepared for the following location at: Norrm Radio Bar.
Norrm Radio Bar – 17:00 – Ruko Segitiga Mas Kosambi, Blok G No.11 2nd Floor, Bandung, 40113

The last location of the day, here Abhi acts as a part-timer and assistant in Norrm Radio Bar. I assisted the performer and did things behind the DJ booth, such as setting up the audio, cleaning the DJ area, and working on his college task. The shoot ends at 5 PM and wraps up the third day of the shoot.
Friday, 28 March, 2025 – Rumah Kakek Nenek, BSD






Visual Exploration for Campbell Campaign


