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Ayla Dimitri & Hijack Sandals: Velvet Splendor
Text by Muhammad Azka Muharam
Velvet Splendor charts a voyage where hyperfemininity is no longer a quiet destination but an imaginative universe — soft as velvet, sure as steel, playful yet precise. Inspired by Ayla Dimitri’s own splendor-filled journey, Hijack Sandals and Ayla take the Flo silhouette as their vessel, reimagined in three vibrant moods: Flo Claret, Flo Silven, and Flo Brun. Each is a compass point for women moving between worlds. Shot against shifting landscapes and caught mid-stride, the imagery becomes a diary of movement and metamorphosis: softness folding into structure, power dissolving into grace. Through Ayla’s lens, Flo is a choreography for everyday life, an invitation to expand, to slip into comfort and character with a wink of rebellion, embodying hyperfemininity as a splendor-filled odyssey of its own.
Co-created with Dash Ā Lab (Hijack’s research and design hub) the Ayla Dimitri Flo collection takes the beloved ballet-silhouette and infuses it with Ayla’s signature touch. Flexible, supportive, and made for movement, each pair layers textures and colors that echo the contradictions women navigate daily—soft yet structured, fluid yet powerful. Velvet Splendor reads like a travel diary in motion: shifting landscapes, a silhouette unfurling, Ayla’s past chapters echoing in the present as she writes her own mythology of movement.
Creative Direction Zanun Nurangga | Art Direction Harlan Gunawan | Videography Ovan Mustofa | Photography Hilarius Jason & Achmad Sahid | Lighting Assistants Ahmad Purnomo, Lubis & Pangat | Stylist & Wardrobe Marshella Jastine, Assistant Stylist: Nabhila Kharisma Capella & Fradilla Rizky Amalia | Makeup & Hairdo Jakarta Set Claudya Christiani & Dita Febri Ayu of Glam Team | Makeup & Hairdo Bandung Set Lingling, Yurika Ayu & Zana Nadime | Talent Support Indra Riadi & Lukas Satriadi | Production Assistants Afwi Fitria Ali, Dheya Shafira & Putri Permatasari | Social Media Alifa Afrillya & Intan Ibrahim | Graphic Design Galih Suryana Putra & Mayang Ruby | Texts Azka Muharam
Special Thanks to — CA3A Exotic Cars, Halo Jae, Maja Family, Paradise on The Boat, & Uncle D.
